About This Tool
### Track Your Marketing Like a Pro
"Half the money I spend on advertising is wasted; the trouble is I don't know which half." — John Wanamaker.
**UTM Parameters** solve this problem. Use this **UTM Builder** to tag your URLs so you know exactly which tweet, email, or ad generated a sale.
### What do the parameters mean?
* **utm_source**: The referrer (e.g., *google*, *newsletter*).
* **utm_medium**: The marketing medium (e.g., *cpc*, *banner*, *email*).
* **utm_campaign**: The specific product promotion or slogan (e.g., *summer_sale*).
* **utm_term**: Used for paid search to identify keywords.
* **utm_content**: Used for A/B testing (e.g., *text_link* vs *button_link*).
Key Features
- **Preset Managers**: Remembers your recent Sources and Mediums.
- **Live Validation**: Prevents broken links or invalid characters.
- **Shortener Ready**: Copy the long URL to paste into Bit.ly.
- **GA4 Compatible**: Fully supports the latest Google Analytics standards.
Frequently Asked Questions
What are UTM parameters?
UTM (Urchin Tracking Module) tags are small snippets of code added to the end of a URL to track the performance of campaigns and content.
Do these affect SEO?
No, search engines generally ignore UTM parameters, so they won't hurt your ranking. However, it's good practice to use a canonical tag on your landing pages.
Can I use UTMs on internal links?
No! Never use UTMs for links *within* your own website (e.g., from your homepage to your pricing page). This overwrites the original session data in Google Analytics, breaking your attribution.